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Your Boss Will Think You’re an Ecom Genius
If you’re optimizing for growth, you need ecomm tactics that actually work. Not mushy strategies.
Go-to-Millions is the ecommerce growth newsletter from Ari Murray, packed with tactical insights, smart creative, and marketing that drives revenue.
Every issue is built for operators: clear, punchy, and grounded in what’s working, from product strategy to paid media to conversion lifts.

In the Spotlight
Charley Hull Slammed for £100K Prank on Caddie With Fans Calling It 'Horrible'
Charley Hull's prank on her caddie, involving a fake £100,000 scratch card, has sparked debate among golf fans, with some viewing it as cruel while others see it as playful banter.

Trends
Hailey Bieber Revives the £10 '90s Headband Once Worn by Every It Girl
Hailey Bieber has brought back the zigzag headband, a nostalgic '90s accessory, showcasing its versatility in casual and workout looks. The trend is accessible with affordable options available.

Royals
Prince William and Kate's 'Summer Rewind' Sparks Copycat Row Over Instagram Post
Prince William and Princess Kate's Instagram post sparked debate, with fans comparing it to Meghan Markle's similar update. The post celebrated Kate's return to public duties after cancer treatment.
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Lifestyle
Matt Damon Told a Cameraman 'Maybe You're Sh**ty' While Praising Teachers for Doing Their Jobs Without Incentive
A 2011 interview with Matt Damon has resurfaced, reigniting praise for his passionate defence of teachers during a heated debate.
Fashion Debate
Should fashion campaigns prioritize real photography over AI-generated images?
Polaroid’s latest campaign is reigniting debate over whether the future of fashion imagery should embrace authentic photography or increasingly rely on AI-generated visuals.