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Celebrity Style
What Taylor Swift's Met Gala Style Says About Her Reinvention Strategy
Taylor Swift's Met Gala appearances showcase her evolution in style and identity, using fashion as a strategic tool for reinvention and storytelling.
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
Fashion
Blake Lively Owns the Met Gala Carpet Once Again in Ethereal Pastels
Blake Lively returned to the Met Gala in a 2006 Versace gown, blending seamlessly with the event's theme. Her appearance highlighted her signature style of matching the carpet and personal touches.
Luxury
Burberry & Hunza G Reinvent Cult Swimwear With Signature Check and Ultra-Stretch Fit
Burberry and Hunza G have launched a swimwear collection combining Burberry's heritage check with Hunza G's crinkle fabric.
Fashion
Heidi Klum's Real-Life Sculpture Look at the Met Gala 2026 Is Surreal and Impossible to Ignore
The Met Gala 2026 highlighted fashion as art, with Heidi Klum's sculptural outfit exemplifying the event's theme of 'Costume Art'.
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Dictate acceptance criteria and reproductions inside Cursor or Warp. Wispr Flow auto-tags file names, preserves syntax, and gives you paste-ready text in seconds. 4x faster than typing.
Trends
Naked Dressing, but Make It Casual: Olivia Rodrigo Steps Out in Sheer Dress With Visible Underwear
Olivia Rodrigo showcased a bold fashion choice at the SNL cast dinner, embracing the 'naked dressing' trend with a sheer dress.
Fashion Debate
Do you like Taylor Swift’s bold Met Gala style reinvention?
Her evolving looks are turning heads — but are you into this new era?
